Heniff Trucking Youtube Conversion Page
This project was an attempt to generate leads from Youtube ads. When our company first started, we would only advertise for our clients on Facebook. As our capabilities developed, we wanted to broaden our services to include advertising on Youtube. The problem is that Facebook has a messaging platform while Youtube doesn’t. We needed to build a tool that allowed prospective drivers to request a call from recruiters.
The sole purpose of this conversion page was to get users to enter their information to request a call with a recruiter. Therefore, we tried to make the experience as engaging as possible. I designed the large chrome text field, and the progress bar above to show how many steps were involved. After pressing the submit button, the user was assured that their info was successfully submitted and told they will be contacted within 24 hours.
