H&M Youtube Conversion Page
Following the success of the Heniff Youtube Conversion page, we decided to make a similar page for H&M Trucking, a client out of Omaha, NE. We reused some similar elements, but changed and added some key items to tailor it for the target users. One piece that has been very successful, from what we’ve seen from Hotjar heat maps, is the lane option block, which features hiring maps and details for each lane. We are also experimenting with a more standard text field for the user to enter their information in. We want to see if it gets more consistent use than the chrome field used for the Heniff page.
One piece we added to this conversion page was a success state that features a link to the H&M Trucking Podcast. We wanted to continue the user journey after they had entered their information, to give them a chance to learn more about the company and get excited about working as a driver.
